Brand
The Savona brand, in one place.
Logo, colours, type and voice. Everything here is also at /brand.json for agents and tools.
Who we are
The content agent for compliant financial marketing.
Savona is a content agent that makes on-brand, compliance-approved video for financial brands, in every language and format, and takes it through the review chain to sign-off.
Logo
- Savona, set in Space Grotesk Medium with tight tracking (-0.02em). Never stretched, outlined or recoloured beyond ink or white.
- Keep clear space around the mark equal to a quarter of its width.
- Mark no smaller than 24px; wordmark no smaller than 16px tall.
Colour
Coral
#E8654A
The brand colour: the mark, accents and highlights.
Coral deep
#D34622
Buttons and links, where white text needs the extra contrast.
Ink
#221F1C
Headlines, body text and dark surfaces.
Paper
#FAF9F5
The page background.
Stone
#E9E6DC
Panels and cards that sit on paper.
Line
#DAD9D4
Borders and dividers.
Muted
#66645C
Secondary text.
Approved
#05AD83
Approval and success states only.
Type
Space Grotesk
Display: headlines, card titles, the wordmark
500 · 600
Brief in. Approved video out.
Plus Jakarta Sans
Body: paragraphs, labels, interface
400 · 500 · 600
On your exact brand, in every language and format.
Instrument Serif Italic
Accent: one word per headline, never a whole line
400 italic
compliant
JetBrains Mono
Small uppercase labels and timecodes
400 · 500
EVERY CHANNEL · 0:27
Voice
Do
- Say what Savona does in plain words: brief, video, review, sign-off.
- Lead with the outcome for a marketing team, then the proof.
- Write as the customer would: project, video, version, reviewer.
- Keep one idea per sentence, and cut what the reader can already see.
Don’t
- Use film-industry jargon (treatment, deliverables, comps).
- Promise returns or imply compliance sign-off is automatic: their compliance team makes the call.
- Stack adjectives or hype: no "revolutionary", "seamless", "cutting-edge".
- Set the accent italic on more than one word in a headline.