Brand

The Savona brand, in one place.

Logo, colours, type and voice. Everything here is also at /brand.json for agents and tools.

Who we are

The content agent for compliant financial marketing.

Savona is a content agent that makes on-brand, compliance-approved video for financial brands, in every language and format, and takes it through the review chain to sign-off.

Colour

  • Coral

    #E8654A

    The brand colour: the mark, accents and highlights.

  • Coral deep

    #D34622

    Buttons and links, where white text needs the extra contrast.

  • Ink

    #221F1C

    Headlines, body text and dark surfaces.

  • Paper

    #FAF9F5

    The page background.

  • Stone

    #E9E6DC

    Panels and cards that sit on paper.

  • Line

    #DAD9D4

    Borders and dividers.

  • Muted

    #66645C

    Secondary text.

  • Approved

    #05AD83

    Approval and success states only.

Type

  • Space Grotesk

    Display: headlines, card titles, the wordmark

    500 · 600

    Brief in. Approved video out.

  • Plus Jakarta Sans

    Body: paragraphs, labels, interface

    400 · 500 · 600

    On your exact brand, in every language and format.

  • Instrument Serif Italic

    Accent: one word per headline, never a whole line

    400 italic

    compliant

  • JetBrains Mono

    Small uppercase labels and timecodes

    400 · 500

    EVERY CHANNEL · 0:27

Voice

Do

  • Say what Savona does in plain words: brief, video, review, sign-off.
  • Lead with the outcome for a marketing team, then the proof.
  • Write as the customer would: project, video, version, reviewer.
  • Keep one idea per sentence, and cut what the reader can already see.

Don’t

  • Use film-industry jargon (treatment, deliverables, comps).
  • Promise returns or imply compliance sign-off is automatic: their compliance team makes the call.
  • Stack adjectives or hype: no "revolutionary", "seamless", "cutting-edge".
  • Set the accent italic on more than one word in a headline.